The lab – Innovation Testing Center
State-of-the-art premises and flawless technology
Haan - in the immediate proximity of the Rhine-Ruhr economic region including the major cities of Cologne, Düsseldorf and Dortmund - offers you an innovative location for projects such as CarClinic, market research and competitive analyses. We have developed a flexible modular concept for building and technical equipment, services and support operations. You decide which services you require and which options you would like to book:
Typical deployments
Our Innovation Testing Center has been booked for a wide variety of assignments since it first opened. Here is a selection:
- Ad-hoc research
- Autonomous driving (various levels)
- Connectivity research
- Dynamic clinics / driving tests
- Driving simulator(s)
- Focus groups & creative workshops
- Research and development (R&D)
- HMI Research ("Human-Machine Interface")
- Innovation research
- Concept testing
- Lead user & innovator surveys and workshops
- Market potential studies
- Mobility research
- User research
- Own car interviews in and on the vehicle
- Perceived quality research
- Price research
- Product research
- Product tests
- In-depth interviews ("IDIs")
- Usability research
- User experience research ("UX")
- User research
- Virtual reality (VR) for CarClinic / component research, etc.
- Future research
Contact
Which projects can our Innovation Testing Center support you with? What specific requirements in terms of equipment and additional services do you have? Contact us: Tel. +49 (0) 2129 / 33 19 730, Email:
