The lab – Innovation Testing Center

State-of-the-art premises and flawless technology

Haan - in the immediate proximity of the Rhine-Ruhr economic region including the major cities of Cologne, Düsseldorf and Dortmund - offers you an innovative location for projects such as CarClinic, market research and competitive analyses. We have developed a flexible modular concept for building and technical equipment, services and support operations. You decide which services you require and which options you would like to book:

Typical deployments

Our Innovation Testing Center has been booked for a wide variety of assignments since it first opened. Here is a selection:

  • Ad-hoc research
  • Autonomous driving (various levels)
  • Connectivity research
  • Dynamic clinics / driving tests
  • Driving simulator(s)
  • Focus groups & creative workshops
  • Research and development (R&D)
  • HMI Research ("Human-Machine Interface")
  • Innovation research
  • Concept testing
  • Lead user & innovator surveys and workshops
  • Market potential studies
  • Mobility research
  • User research
  • Own car interviews in and on the vehicle
  • Perceived quality research
  • Price research
  • Product research
  • Product tests
  • In-depth interviews ("IDIs")
  • Usability research
  • User experience research ("UX")
  • User research
  • Virtual reality (VR) for CarClinic / component research, etc.
  • Future research


Which projects can our Innovation Testing Center support you with? What specific requirements in terms of equipment and additional services do you have? Contact us: Tel. +49 (0) 2129 / 33 19 730, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.. We will then clarify everything else in a face-to-face meeting.